Niche Marketing can be refer to either marketing and business choice. In and of itself, niche marketing refers to finding a segment of the general market for a service or product line. One then develops a solution for the needs of that segment and then markets to it to get the word out. Let’s take a look at an example using one of the biggest companies in the world.
Toyota is a huge multinational company. At first glance, it appears that Toyota focuses on the auto business as a whole both from a marketing and production standpoint. This view is correct. Notwithstanding this fact, Toyota is excellent when it comes to niche marketing.
Toyota will search for niches for which it can supply a product in need. Toyota was one of the first companies to realize there was a group of car buyers who would be very interested in environmentally friendly cars. To answer this need, it came up with the legendary Prius. The Prius is the first mass production hybrid car. Where other car manufacturers saw Toyota taking a huge risk, Toyota saw it as an opportunity to identify a new niche and establish its brand in that niche. In marketing, it is often the first brand on the scene that takes the day.
In my case, i use mobile money to transfer money to Indonesian..although many rumors are saying that there is reducing numbers of Indonesian but, for about 4 month i open money transfer services, the numbers of new Indonesian is showing positive increasing..Then i also found out that price and days to transfer are the biggest factor that could attract Indonesian to come to my service premises.. so i started to keep my price not to be to high instead of western union so that i could win the situation..but i still have one more challengers days money could transfer to Indonesian..sometimes it shows that bankers such as BNI,Mandiri,BCA and BRI can be as fast as SMS but now i realize that it does not depends on the ammount of money we send but the gateway ..how wide it provide by the server
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